Pernod RicardCase 02 · Ecommerce

Building Design while integrating acquired ecommerce products.

Pernod Ricard wanted to build its own wine-and-spirits marketplace. It acquired Uvinum and Bodeboca as the starting point, with a broader ambition to consolidate products, customers and capabilities and scale into additional markets. I was hired to build the Product Design / UX function while that integration was happening.

RoleUX Manager
ScopeDesign function · Product integration
Team2 direct reports
Drinks&Co marketplace homepage
The mandate

Build the function while the business keeps moving.

The challenge was bigger than a redesign. I had to create the department while the marketplace was being rebranded and prepared for integration with Bodeboca and other Pernod Ricard products.

I defined the tools and workflows we would use, ran the hiring process, managed two direct reports, introduced design rituals and created stronger bridges across Design, Marketing, Tech, SEO and Business.

  • Build the function. Tools, workflows, hiring, critique, rituals and clearer ownership.
  • Create shared direction. Research and prioritization that connected current UX problems with the integration roadmap.
  • Design for scale. A reusable Atomic Design foundation for consistency, speed and future product integration.
0→1Product Design / UX function
2direct reports managed
Atomic DesignCreated to unify products from two merging companies
Design System Creation

Create a reusable Atomic Design system.

The design system was a strategic tool to align key products — Uvinum web, Uvinum app and Bodeboca — and to start migrating the marketplace into a more coherent experience. In a complex marketplace with thousands of pages and multiple touchpoints, the goal was consistency, scalability and product integration, not just UI documentation.

Atomic Design8px gridResponsive behaviorComponent documentationDesign ↔ Front End handoff

Content Unit

Drinks and Co content unit design system documentation

Footer

Drinks and Co footer design system documentation
What I learned

Product integration needs organizational alignment.

The leverage came from building the team, the rituals and the collaboration model at the same time as the product. A design system was not just a UI library: it became a shared language that made product integration easier to discuss, prioritize and execute.

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