Dell’s Partner ecosystem had grown across 70+ tools and interfaces, with teams owning different parts of the journey. I co-shaped the E2E structure and roadmap with Strategy, Business and Partner leaders, then used design, research and measurable product changes to move the experience toward greater coherence and self-service.

The problem was organizational as much as experiential. Together with Strategy, Business and Partner leaders, I helped define the program structure, the pillars that should organize the Partner Experience and the multi-year direction for reducing fragmentation and increasing self-service.
Within Design, my role went beyond my immediate team. I advised where roughly 20 designers should focus across the pillars — where stronger seniority was needed, where to increase effort and which work should wait until higher-value dependencies were resolved.
To understand the full picture, I combined interviews with 20 partners and workshops with 38 Dell stakeholders around Lead, Deal & Opportunity, synthesizing 490 observations. This helped identify the main pain points, prioritize opportunities and validate AI concepts within real partner workflows.
AI was one of several solution directions grounded in the broader Partner research — not a standalone feature exercise. We explored and validated opportunities around lead prioritization, contextual assistance, form auto-population, deal creation and product recommendations. The focus was on embedding AI into real workflows so partners could spend less time on manual tasks and more time on higher-value decisions.
These were researched and validated future-state concepts and had not reached production before I left Dell.
The move from Salesforce Classic to Lightning became an opportunity to redesign a ten-year-old experience, validate it with partners and improve accessibility at the system level.

I led the accessibility audit as part of the migration work. We identified text and icon contrast gaps in Lightning, documented the issues and worked directly with Salesforce teams. Contrast improvements were released globally in Summer ’23 (See Salesforce accessibility update), extending the impact beyond Dell.
“The most straightforward and easy to understand process Dell has ever provided us.”CDW Titanium Partner · on the redesigned lead-management experience
Findability was one of the clearest Partner Portal pain points. We increased the prominence of search and simplified the homepage around higher-value actions.
The work combined heuristic evaluation, stakeholder interviews, analytics and previous Partner research. The objective was practical: make the actions partners were already trying to find more visible, understandable and reusable.

I initiated an exploratory UX measurement framework to make design health easier to discuss with non-design executives. The ambition was to connect product quality with how early Design engaged, whether work was researched and tested, team health, stakeholder relationships and the impact of design investment.